Product
One operating view for Amazon advertising performance.
Commerlytics is being developed to help Amazon sellers see which campaigns, keywords and search terms are working, where money is being wasted and what to do next to improve results.
What the platform is being built to do
- Bring Amazon advertising data into one clearer reporting and decision layer.
- Show which campaigns, keywords and search terms are driving sales and profit.
- Highlight where ad spend is being wasted or underperforming.
- Surface clear optimisation opportunities around bids, budgets and targeting.
- Help sellers reduce advertising costs while still increasing sales.
Current product direction
The immediate focus is Amazon advertising intelligence: which campaigns are performing well, which keywords are driving results, where spend is leaking, and what actions should be taken next.
Commerlytics is intended to help sellers make better decisions from authorised data. It does not claim Amazon partnership, certification or approval unless and until such status is formally granted.
What happens after Amazon
Commerlytics is designed with a broader commerce future in mind. Over time, the product is intended to expand beyond Amazon advertising into a wider commerce and operational view, including connected marketplace and ecommerce data where commercially appropriate.